SK-II has unveiled its first-ever concept store in Mid Valley Megamall, Kuala Lumpur, paying homage to its heritage with immersive experiences.

The reimagined retail concept store invites visitors into the miraculous world of PITERA, taking them on a journey through SK-II’s historic origins, centuries of craftsmanship, skin science innovations, and skincare breakthroughs.

“This first-ever SK-II concept store in Kuala Lumpur, Malaysia, marks a momentous milestone for the house of SK-II. Consumers are at the heart of all we do at SK-II, and this is a testament to our commitment to elevating skincare experiences for her and transform,” shared Sue Kyung Lee, President, P&G Global Skin & Personal Care. “More than a retail store, we want to provide a sanctuary for her to switch off from the world and immerse in the miracle world of PITERA™. This is the beginning of a new era to elevate the SK-II shopping experience, and we look forward to sharing it with the rest of the world.” 

All elements of the SK-II concept store reflect meticulous consideration to highlight the distinctive facets of PITERA™. Its decor is artfully designed with naturally inspired materials, showcasing the intricate tales of SK-II’s Japanese heritage and PITERA™.

At the centre of its concept store, the core collection of skincare lines from SK-II is displayed alongside exquisite art pieces by Yuki Ando, symbolising the wondrous benefits of each range. Additionally, the product discovery area, which honours the brand’s PITERA™ innovations, is built around balls modelled after Sugidama, while the bar’s surface features a striking pattern inspired by the motif created by Toji masters in rice.

Beyond that, its Hinoki wood-inspired designs and Arakabe wall finishings imbue the SK-II concept store with a delicate fragrance of Japanese cypress, Hinoki wood, and sandalwood, which evoke your olfactory senses.

Drawing inspiration from the concept of omotenashi, which translates to ‘wholehearted hospitality’, SK-II elevates skincare consultation to a ceremonial level with its skin experts using the advanced contactless skin counselling device.

The grand opening of the SK-II Concept Store, which will be held on June 22, 2024, is set to be attended by Southeast Asia’s personalities, including an exclusive appearance from SK-II’s global celebrity ambassador MINA of the global girl group TWICE.

The SK-II Concept Store is now open at G-095, Mid Valley Megamall in Kuala Lumpur, Malaysia. Opening hours are from 10 am to 10 pm daily.

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The post SK-II Unveils First-Ever Immersive Concept Store in KL appeared first on Beauty Insider.

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