Supermodel Bella Hadid just launched her debut fragrance brand called Orebella, and it’s dubbed “the world’s first intentional skin perfume”!

Orebella, pronounced “aura-bella”, is a name that beautifully represents her Arabic heritage, meaning “iron ore”. Bella’s passion for exquisite fragrances and her aversion to alcohol-based perfumes thus led her to cultivate lavender and extract essential oils on her family’s farm.


A new era of skin-nourishing fragrances. Bi-phase formula with hydrating snow mushroom & moisturizing five oil blend + elevating essential oils to enhance SKIN + SOUL. Shop all scents now at ✨🔮 #orebella

♬ original sound – Orebella

Orebella is recognised for its unique characteristic: an alcohol-free perfume. This fragrance uses a special bi-phase formula that requires a quick shake before applying. It’s a simple action that ensures all the elements combine perfectly. Interestingly, Bella herself demonstrates how to activate the formula in Orebella’s TikTok video.

Orebella comes in three handy sizes: 10ml, 50ml, and 100ml. They also offer three exciting fragrance options: Salted Muse, Blooming Fire, and Window2Soul. We’ll explore each scent in more detail to help you find your perfect match!

Salted Muse – Woody Marine Scent

Described as the ocean breeze that can lead to a masculine woody scent, Salted Muse is a perfect fit for someone who enjoys unisex fragrances. The combination of sea salt and pink pepper brings a refreshing element to this scent, making it unique.

  • Top: Sea Salt, Pink Pepper, CO2 Extract
  • Middle: Olive Tree Accord, Fig, Lavender
  • Base: Cedarwood, Sandalwood, Amber

Blooming Fire – Warm Floral Scent

Let Blooming Fire transport you to a tropical paradise through its captivating scent. Picture yourself surrounded by lush greenery, with the sweet scent of monoi flowers filling the air. A touch of earthy patchouli adds depth, while the burst of bergamot keeps things light and refreshing. Perfect for everyday wear!

  • Top: Bergamot, Cedarwood, Clove Leaf, Cardamom
  • Middle: Tahitian Monoi, Jasmine
  • Base: Patchouli

Window2Soul – Sheer Floral Scent

Imagine yourself surrounded by the sweet scent of jasmine and rose, with a touch of warm tonka bean for depth. It’s a perfect fragrance for floral lovers. Window2Soul is incredibly fresh and uplifting, it leaves you feeling beautiful, confident, and happy.

  • Top: Lemon, Geranium, Mint
  • Middle: Jasmine, Damask Rose
  • Base: Tonka Bean

Review: Let’s see what customers think about Orebella’s scent and packaging.

The packaging


@Bella Hadid’s new fragrance line Orabella is here — we unboxed the perfumes to get a closer look at the three scents 🌸 #bellahadid #orabella #fragrancetiktok

♬ Life Will Be – Cleo Sol

Owning an Orebella perfume is like treasuring a precious gem. Crafted with eco-friendly materials, the sleek bottle rests in a box made from sustainable forests. It’s a beautiful piece for your shelf, like a tiny treasure waiting to be discovered.

The scent


did not shout out the MESMERIZING packaging but yall got the point i am OBSESSED @Orebella by @Bella Hadid best thing ive smelled #perfumetok #bellahadid #newperfumes #newfeagrances #bellahadidstyle #bellahadidmakeup #bellahadidrunway #orabella #orabellaperfume 🤍

♬ original sound – nirishbeauty

TikTok user nirishbeauty shares her thoughts on Orebella’s fragrances. She describes Salted Muse as a fresh and clean unisex perfume. Blooming Fire, according to her, leans more towards lilies and florals. Finally, Window2Soul is a very elegant and sexy feminine scent, focusing on gardenia, rose, and lemon.

As of now, Orebella is only shipped within the United States and can be purchased at Ulta stores. But here’s something to look forward to: Bella Hadid and her team are planning to expand their shipping services worldwide! Stay tuned for upcoming updates.

For more details, make sure to follow their official Instagram and TikTok accounts.

Featured image credits: @orebella/Instagram

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