The International Beauty Expo (IBE) 2024 has officially wrapped up, leaving an indelible mark on the beauty industry with its vibrant showcase from 11th to 14th May at the KL Convention Centre. 

The event drew thousands of visitors and industry professionals, setting a new standard for beauty expos with its impressive collaborations and cutting-edge displays.

The grand opening was graced by YM Tengku Dato’ Dr. Hishammuddin Zaizi bin YAM Tengku Bendahara Azman Shah Alhaj, whose presence underscored the significant role the beauty industry plays in Malaysia’s economy and culture. His attendance brought an extra layer of prestige to the event.

Here Are Some Of The Highlights!

1. A Dazzling Collaboration with MIJF

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A post shared by IBE International Beauty Expo (@internationalbeautyexpo)

One of the highlights of IBE 2024 was the collaboration with the Malaysia International Jewellery Fair (MIJF). The MIJF x IBE 2024 Grandeur Opening Ceremony on May 11th was a star-studded affair, featuring beloved personalities like Dato’ Sri Siti Nurhaliza, Sherry Ibrahim, Glen Hew, Leng Yein, and other celebrities and VVIPs. 

This collaboration, bolstered by the invaluable partnership with KHK Group, attracted a diverse crowd of beauty and jewellery enthusiasts, making it a truly memorable event.

2. International Beauty Talents Showcase

Adding to the excitement, the MIVA Asia Excellence Awards showcased international beauty talents in a competition that highlighted creativity, skill, and innovation. Thanks to the strategic partnership with HRD Corp, this prestigious platform shone a spotlight on the exceptional talent in the beauty industry today.

The KOLs Panel Discussion on May 13th was a treasure trove of insights into social media strategies. Influencers like Sherry Ibrahim, Glen Hew, Puspa Gomen, Erin Adlina, and Maliababy shared their secrets to achieving a million views in a single post. This session was a goldmine for aspiring influencers and marketers eager to boost their social media game.

3. Special Effects Makeup Competition

Source: Instagram

The fun didn’t stop there! On May 14th, the MBMUAA’s special effects makeup competition, themed ‘International Movie Inspired,’ captivated audiences with mind-blowing transformations. The extraordinary artistry and talent on display were truly a sight to behold.

Don’t Miss IBE For Too Long, See You Next Year!

Your unwavering support and participation were crucial in making IBE 2024 a phenomenal success. This triumph event fueled by visitors helped to set a new benchmark for future events, and IBE 2024 couldn’t have done it without all the creative minds coming to this expo.

Here’s to another year of beauty, innovation, and unforgettable experiences at the International Beauty Expo! See you next year!

Catch them next year;

Date 25th to 28th April 2025
Time 11 am till 7 pm
Venue Kuala Lumpur Convention Centre

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The post International Beauty Expo 2024: A Spectacular Success in Kuala Lumpur! appeared first on Beauty Insider.

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