The world of K-beauty is constantly comprehensive of surprises, with its ever-modifying trends and modern products and solutions. From lovely collaborations to groundbreaking attractiveness strategies like the Korean-glass pores and skin effect, K-idol lashes, and now, the glossy tanghulu lips, the K-magnificence industry continues to established the bar for world wide attractiveness expectations.

But amidst all the enjoyment encompassing new solutions and tactics, there is a single burning concern: How qualified are the marketers driving these iconic manufacturers? They are the trendsetters, the visionaries who completely transform a fleeting strategy into a throughout the world elegance sensation quicker than you can refresh your social media feed.

When Sarah (@sarahkchey) shared a TikTok video featuring K-natural beauty marketers’ favorite make-up products and solutions, the online went wild, eager to absorb each and every little bit of knowledge.

And really don’t fear if you missed the video clip – we have by now scoured the web to carry you the most sought-soon after K-natural beauty picks straight from the experts’ playbook. So maintain reading through!


The way shes strike pan on every little thing haha u can explain to she realllly loves these if u havent gotten the also cool for university pencil nevertheless WHY NOT its sooo superior! #koreanmakeup #kbeauty #etude #fixingtint #lipstain #oiltint #fweeglasscushion

Skz collision speedup –


K-Attractiveness Marketers’ Base Make-up Tips

Fwee Cushion Glass

If you’re an individual with dry skin, the Fwee Cushion Glass is certainly really worth making an attempt! Its moisturizing components and light texture make it an vital solution. Sarah’s pal, who operates in K-natural beauty advertising, cannot cease praising how effortless it is to use, even calling it “fool-proof”.

And that’s not all! This cushion basis not only gives your skin a radiant end, but it also can take treatment of your skin and gives SPF 50+ PA+++ solar security.

Kbeauty marketers recommendations

Credits: @sarahkchey/TikTok

With a mix of hyaluronic acid, ceramide NP, and a range of plant-centered extracts, this product or service assures your skin stays hydrated and gives a lengthy-long lasting, flawless protection for a naturally attractive appear all through the working day!

Fwee Cushion Glass retails for RM150.21 and is obtainable at Shopee. A price reduction is offered at the time of creating. Faucet in to see the up-to-date value!

Espoir Pro Tailor Be Velvet Go over Cushion

Kbeauty marketers recommendations

If you are dealing with dry skin and want a matte complete, the Espoir Professional Tailor Be Velvet Go over Cushion is the best decision. Joy from Red Velvet adores this vegan cushion basis, and there are a lot of good reasons why!

Not only does it offer exceptional protection without having emotion large on your pores and skin, but it also successfully decreases the visibility of pores and blemishes.

Kbeauty marketers recommendations

Credits: @sarahkchey/TikTok

This cushion foundation is infused with white sapphire powder, which efficiently regulates extra sebum and leaves your pores and skin with a wonderful velvety matte complete.

In addition, the formulation is enriched with panthenol and stearic acid to deliver deep hydration and manage a smooth complexion.

Espoir Professional Tailor Be Velvet Cover Cushion retails for RM169.40 and is out there at Shopee. A discounted is available at the time of producing. Tap in to see the current cost!

K-Attractiveness Marketers’ Eye Makeup Tips

ETUDE x Bearkku X Participate in Colour Eyes Play It Bearkku

Kbeauty marketers recommendations

If you are battling to obtain eyeshadow shades that enhance your cool summer months tone, glimpse no more than the ETUDE x Bearkku X Engage in Colour Eyes Enjoy It Bearkku palette!

Sarah’s close friend is head more than heels for this palette. She can not end gushing about its remarkable array of matte and topper shades that are great for any occasion.

Kbeauty marketers recommendations

Credits: @sarahkchey/TikTok

With its assortment of basic brown colors in smooth and milky tones, alongside with shimmery textures and an cute Bearkku collaboration style and design, this palette is a should-have for any makeup lover!

ETUDE x Bearkku X Play Coloration Eyes Enjoy It Bearkku retails for RM87.49 and is offered on Shopee.

Way too Amazing For College Frottage Pencil in #1 and #9

Kbeauty marketers recommendations

For a all-natural aegyo-sal (the rolls you may well obtain beneath your reduce eyelids), the Way too Great For School Frottage Pencil in shades #1 and #9 is your go-to. Sarah’s K-attractiveness marketer mate swears by these jumbo pencils for their journey-helpful sizing and extended-long lasting formula.

Kbeauty marketers recommendations

Blending seamlessly into the sensitive less than-eye place, these pencils will brighten up your aegyo-sal devoid of wanting overdone.

Shades #1 and #9 are well-liked choices in Korea, great for acquiring that contemporary idol makeup search as found on TikTok attractiveness guru @_lilyis!


I hope this aids! #kbeautyblogger #koreanblogger #kbeautytiktok #koreanhairstyles #kbeautyhair #kpopstyle

unique sound – lily – lily

Far too Great For Faculty Artclass Frottage Stick Eye Shadow Pencil retails for RM55 and is available at Shopee. A low cost is presented at the time of producing. Faucet in to see the current selling price!

K-Natural beauty Marketers’ Lip Make-up Suggestions

Veware Vegan Signature Lip Balm

Kbeauty marketers recommendations

Retain your lips hydrated and smooth with the Veware Vegan Signature Lip Balm, a need to-have all through Korea’s dry winter season period. With its huge measurement, you can very easily apply it in one swipe, making sure just about every portion of your lips is covered.

Kbeauty marketers recommendations

Credits: @sarahkchey/TikTok

This vegan lip balm is enriched with moisturising parts these kinds of as 5% shea butter, squalane, and sunflower seed oil, furnishing the essential nourishment to revive dry and chapped lips.

Moreover, it has vitamin E and purely natural herbal scents of eucalyptus and peppermint oils, offering antioxidant positive aspects and a refreshing feeling.

Veware Vegan Signature Lip Balm retails for RM63.20 and is readily available on Lazada.

ETUDE Fixing Tint in #15 Woody Pink and #16 Baked Pecan

Kbeauty marketers recommendations

Accomplish very long-lasting lip coloration with ETUDE Correcting Tint. Its matte yet non-drying formula guarantees that your lip coloration stays intact all over the working day, with out any transfer onto facial area masks.

ETUDE Fixing Tint offers a vast variety of stunning shades, which includes the stunning #15 Woody Pink and the classy #16 Baked Pecan, adored by K-splendor entrepreneurs.

Kbeauty marketers recommendations

Credits: @sarahkchey/TikTok

#15 Woody Pink is a muted matte gentle pink that provides a subtle touch of colour to your lips, making it fantastic for daily dress in. On the other hand, #16 Baked Pecan is a chic nude shade with heat undertones, enabling you to produce a sophisticated glimpse effortlessly.

Etude Fixing Tint in #15 Woody Pink and #16 baked pecan retails for RM47.30 and is offered on Shopee. A low cost is presented at the time of crafting. Faucet in to see the current selling price!

ETUDE Pricey Darling Oil Tint in #01 Actual Cherry and #05 Red Oil

K-beauty marketers recommendations

Wanting for a lip colour that will hydrate and give your lips a vivid glance? Glance no more than ETUDE Pricey Darling Oil Tint in shades #01 Genuine Cherry and #05 Purple Oil. These lip oils comprise over 70% large-glow oil written content, offering your lips the stunning tanghulu gloss impact.

Kbeauty marketers recommendations

Credits: @sarahkchey/TikTok

#01 Authentic Cherry is a bold cherry-pink shade that will surely make a assertion. If you like a softer, intimate glance, consider #05 Red Oil, which gives a light reddish-pink shade. It appears to be fantastic when applied on major of ETUDE Repairing Tint in #Woody Pink.

ETUDE Dear Darling Oil Tint in #01 Real Cherry and #05 Pink Oil retails for RM46.21 and is readily available on Shopee.

K-Beauty Marketers’ Fragrance Recommendation

Longtake Solid Perfume Basil & Vetiver

Kbeauty marketers recommendations

Longtake Strong Perfume Basil & Vetiver is a will have to-have for on-the-go fragrance fans.

With refreshing leading notes of lime, bergamot, orange, and basil, complemented by fragile iris and lilac at its heart, and a warm foundation of vetiver and patchouli, this scent provides a refined but fascinating aroma.

Kbeauty marketers recommendations

Credits: @sarahkchey/TikTok

Crafted with an up-cycled fragrance method, it makes sure very long-long lasting use with out any stickiness, whilst its cashmere texture makes it possible for for quick reapplication.

What’s far more it’s also certified vegan, alcohol-free of charge, and free of charge from animal elements, generating it a guilt-no cost indulgence for your senses!

Longtake Solid Perfume Basil & Vetiver retails for US$64.76 (~RM309.71) on Empress Korea.

Showcased picture credits: @sarahkchey/TikTok

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