3CE is one of the most popular cult-favourite brands from Korea. Known as the makeup brand for “ulzaang” (Korean slang that refers to good-looking people), 3CE wins the hearts of K-beauty fans with its gorgeous shades, pretty packaging, and affordable prices.

Continue reading to explore everything about 3CE in Malaysia, from where to purchase to the top picks worth trying out.

What Is the 3CE Brand All About?

3CE is a trendy South Korean makeup brand launched in 2009. They’re a big hit among their Asian beauty fans because their makeup collection such as eyeshadows and lipsticks comes in shades that flatter Asian skin tones, like pinks, oranges, and beiges.

@3cestylenandamy

Eyes sparkle, lips smile – all thanks to the magic of 3CE Cosmetics. Love at first touch! 💫 #3CE#3CESTYLENANDA#3CEMY#3CEMALAYSIA#3CELIPSTICK#TRENDY#FYP#FYPAGE#BEAUTYTOK

♬ When I Ride – Ashley Mehta

But they’re not all about colour selection, though – their makeup products also pack a punch with long-lasting formulas for vibrant looks.

Having started with eye products, they now offer a whole range, including cleansers, body care, and nail polish. Plus, their adorable packaging and focus on keeping up with the latest trends makes them a favourite on social media.

Here’s Where You Can Get Your Favourite 3CE in Malaysia!

3CE was initially introduced to Sephora in 2015 and was made accessible both online and offline. However, (for reasons we do not know) the brand is no longer available in Sephora at the moment.

Though available on various online platforms, such as Shopee, Olive Young, Wooh, and more, they’ve recently opened the first 3CE boutique in Malaysia.

@3cestylenandamy

3CE PINK SPACE ARRIVED AT TRX, Kuala Lumpur, MALAYSIA! Step inside the 3CE PINK SPACE, a beauty galaxy stretching from Seoul to Kuala Lumpur.❤✨ 📍Store Location: The Exchange TRX Level 1, Kuala Lumpur, Malaysia (Lot L1-72) #3CE #3CEMALAYSIA #3CEMY #3CEPINKSPACE

♬ Sinclar – Official Sound Studio

Now, you can physically drop by to their store to test out a variety of their beauty collections before making a purchase.

13 Best 3CE Products You Need To Own Right Away

Obsessed with Korean makeup? 3CE offers a treasure trove of long-lasting, vibrant colours perfect for Asian skin tones. Here’s your ultimate guide to their must-have products!

3CE Super Slim Pen Eye Liner

3CE Super Slim Pen Eye Liner

As the name suggests, this eyeliner has a super slim tip that creates thin, fine lines. What this means is that it’s able to offer precision, helping you create the perfect eyeliner look with ease. The formula also doesn’t flake nor smudge easily.

This retails for RM59.40 at Shopee. 

3CE Matte Lip Colour

3CE Matte Lip Colour

This has a matte, primer-like texture that glides across your lips easily.  Its pigmented formula offers an intense look that makes a statement. However,  some users mentioned it could be slightly drying – so keep that in mind and use a lip balm.

This retails for RM86.90 at Shopee. 

3CE Creamy Cheek Stick

3CE Creamy Cheek Stick

This creamy cheek stick from 3CE offers a natural-looking makeup look that shows off a glowing complexion. Its creamy formula allows you to apply without using a brush – simply dab using your fingers and you’re done! There are five shades available and all of them are super wearable. This means that you’re not going to be overwhelmed by it and even makeup newbies won’t find the colours intimidating.

This retails for RM100.10 at Shopee.

3CE Velvet Lip Tint

3CE Velvet Lip Tint

This award-winning product offers 20 shades to choose from, each of them inspired by colours of flowers – a common – K-beauty colour trend, especially in spring. This product is well-loved for its ability to effortless create a gradient lip look.

While the colours are gorgeous and it’s very long-lasting, take note that users complain of dry lips after the lip tint sets. So if you’d still like to enjoy this product, lip care is very important.

This retails for RM78.10 on Shopee. A discount is offered at the time of writing, tap in to see the updated price.

3CE Blush Cushion

3CE Blush Cushion

The 3CE Blush Cushion contains a thin formula that gives a natural glow to your cheeks. Despite it being water-based, it lasts pretty long. If you’re looking for a blush that offers a soft tint, this would be your best bet, as it allows you to apply several layers without looking too cakey or thick.

This retails for RM78.10 on Shopee. 

3CE Mood Recipe Multi Eye Color Palette

3CE Mood Recipe Multi Eye Color Palette

For an eyeshadow palette that makeup newbies and junkies will both fancy, go for this one from 3CE. Each palette comes with nine complementary shades that can be used on their own or blended for a unique look.

Shades range from vivid to soft hues and from matte to shimmer finish – you’ll find that this is one of the most versatile eyeshadow palettes in the market that look good on Asian skin tones.

This retails for RM182.60 on Shopee. A discount is offered at the time of writing, tap in to see the updated price.

3CE Back to Baby Pore Velvet Primer

3CE Back to Baby Pore Velvet Primer

This is one of the bestselling 3CE products around, and it’s not surprising why.

Suitable for all skin types, this contains hydrating and mattifying ingredients so it can remove any excess shine without stripping away your natural glow.

Many reviewers said that it offers a blurring effect to pores and blemishes that they love but the capacity is a little smaller, so you may want to stock up on more when you shop for it.

This retails for RM68.20 on Shopee. 

3CE Heart Pot Lip

3CE Heart Pot Lip

This has got to be one of the cutest products from 3CE that you often seen on social media. This lip balm is housed in a cute heart-shaped case and we’re sure you’d want to whip it out for a touch-up all the time.

The formula of the lip balm is formulated with fruit oils and berry complex to help hydrate your lip thoroughly.

This retails for RM36.30 on Shopee. 

3CE Contour Shading

3CE Contour Shading

This contour shading beauty product gives a lightweight and comfortable way to control oil on your face.

It comes in two versions (Ash Brown and Soft Brown) to help define your facial features and works well for both warm and cool skin tones.

This retails for RM110 on Wooh.

3CE Brow Pencil & Cushion

3CE Brow Pencil & Cushion

This product combines a slim pencil for precise brow definition with a creamy powder cushion tip for effortless filling and shaping. Mimicking real brow strands, it helps you achieve a smooth, matte finish with ease.

This retails for RM83.52 from Olive Young.

3CE Mood Recipe Face Blush

3CE Mood Recipe Face Blush

These face blushes from 3CE, inspired by spring, add soft hues to your cheeks. The Mood Recipe Blush has a soft, cloud-like texture that feels silky on your skin. Its delicate shades blend effortlessly, giving you a natural, radiant glow that stays put all day long!

This retails for RM88.16 on Olive Young.

3CE Shine Reflector

3CE Shine Reflector

Featuring seven gorgeous shades in medium to deep tones, the 3CE Shine Reflector is your go-to for the glossiest lips.

Its unique formula creates a 3D volume sheen that gets more intense with each coat. This lip product makes your lips shine from every angle, thanks to its special oil that reflects light beautifully. Plus, it makes your lips look plumper and smoother, hiding any lines or dry skin.

This retails for RM116 on Olive Young.

3CE Hazy Lip Clay

3CE Hazy Lip Clay

If you prefer matte over glossy lips, treat yourself to the luxurious feel of the 3CE Hazy Lip Clay. This special lip product has a smooth, clay-like formula that doesn’t dry out your lips. It gives you a bold matte finish that adds a classy touch to your style.

With a selection of 10 gorgeous hues, there’s a colour to match any vibe or event you attend.

This retails for RM125.28 on Olive Young.

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